“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
We turn high-intent searches into real opportunities for your law firm.
Ranking in criminal defense is tough. You’re up against aggressive competitors, high-stakes cases, and clients who need help right now. But too many firms pay for SEO that. They see no increase in calls, no consultations, and no real returns.
At JurisPage, we take a different approach.
We design SEO strategies that actually deliver. Our clients see stronger visibility in local search, better placement in the map pack, and most importantly, steady leads from people ready to hire a defense lawyer.
Chadi & Company is a great example. After working with our team, they now rank in the top local results for high-value personal injury and criminal defense searches in Edmonton.
Criminal defense is one of the most time-sensitive and competitive practice areas. When someone searches for a lawyer, they often need help fast. Most will contact the first firm they trust.
That’s why your SEO strategy needs to reflect how your clients actually search. Whether your focus is DUIs, drug charges, or serious felonies, it’s not just about showing up. It’s about being visible for the right queries, in the right places, and giving potential clients a reason to call.
At JurisPage, we help criminal defense firms rise to the top of local results and generate steady, qualified leads from people who are ready to hire.
If your website is slow, hard to use on mobile, or difficult for search engines to crawl, it won’t rank and potential clients won’t stick around.
We make sure your site works the way it should behind the scenes, so every page has the best chance to show up when someone searches for a criminal defense lawyer in your area.
Here’s what we take care of:
It’s not the flashiest part of SEO, but it’s one of the most important. We make sure your site is built to perform before anything else.
Criminal defense clients don’t browse. They search with urgency and make decisions fast. That’s why your content needs to answer their questions clearly, show you know what you’re doing, and give them a reason to reach out.
We create content that speaks directly to the people you want to work with, from first-time offenders to clients facing serious charges.
What we focus on:
Everything we write is designed to rank well and help the right clients feel ready to call you.
When someone’s been arrested or charged, they aren’t planning ahead — they’re searching on their phone for a lawyer right now. If your firm doesn’t show up in the local results or map pack, you’re not even in the running.
We help you claim that space by focusing on the factors that matter most for local SEO:
Whether you operate in one city or across several, we build local strategies that reflect how people actually search and how you actually serve them.
Google rewards credibility, not just keywords. We help your firm build that credibility through a long-term SEO strategy that improves your rankings and visibility in the places that matter.
Our organic SEO approach includes:
By showing up consistently in organic search, your firm becomes more visible, more trusted, and more likely to be the one clients call.
Good SEO doesn’t stop at rankings. We give you clear insight into what’s driving results, where your leads are coming from, and how your campaign is evolving over time.
Our reports focus on:
We also monitor major search updates, including Google’s algorithm changes and the rise of AI-driven search, so your strategy keeps delivering over time. You’ll always know what we’re doing, why it matters, and what to expect next.
Search is changing quickly, especially with the rise of generative AI. Google is experimenting with new layouts and AI-powered answers, and tools like ChatGPT are changing how people search for legal help. We make sure your firm keeps up.
Here’s what we’re staying on top of:
And this shift is already here. According to a December 2024 study, 32% of U.S. adults used a generative AI tool like ChatGPT in the past week, and nearly 30% of them used it for search or research tasks.
We make sure your SEO keeps pace with how real people are searching today, not how they searched last year.
SEO for criminal defense isn’t like SEO for other areas of law. Your potential clients are stressed, searching fast, and ready to act. You’re competing with firms who are paying top dollar to stay visible and who are targeting the same high-intent searches as you.
That’s why we focus on how people in legal trouble actually search for help. We build strategies that reflect urgency, location, and case type so you can reach the right clients before your competitors do.
We work only with law firms, and our team knows criminal defense inside and out. Our SEOs and writers specialize in legal marketing that gets real results.
We’ve helped defense firms rank higher in local search, attract clients in critical moments, and generate steady consultations. When SEO is a major part of your marketing, you want a team that understands your practice and what’s at stake.
We begin with a full audit of your website, content, local presence, and competing firms. Then we create a strategy tailored to your practice focus and the specific charges your clients are searching for. It’s about reaching people first in the moments they need help most.
Your site has to load quickly, look sharp on mobile, and show Google and potential clients exactly what they need. We tune your metadata, technical setup, and site layout to boost rankings and turn visits into real case inquiries.
From DUI to assault, we craft content that answers urgent legal questions from people actively searching for help. This includes charge-specific pages, city-based service content, FAQs, and blog posts that improve search visibility and build trust with potential clients.
In criminal defense, trust is earned. We help build it by securing backlinks from respected legal directories and relevant publications. Our approach strengthens your domain authority through safe, consistent outreach with no spam or shady tactics.
When someone searches “criminal lawyer near me,” you need to appear at the top. We optimize your Google Business Profile, manage local citations, and guide your review strategy to improve local rankings and build trust where it matters most.
You won’t get fluff reports. We share clear updates on keyword trends, traffic growth, and—most importantly—how many leads are coming in. You’ll know what’s working, what needs adjustment, and what we’re doing next to keep improving your results.
We’ll take care of your Google Business Profile and Local Services Ads to make sure your firm appears right where it should — at the top of local search results when urgency is highest and potential clients are ready to act.
“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
“My website continues to dominate all the top website searches in my industry and my business has grown 10-fold as a result.”
“What your team has done is incredible. My website traffic has increased over 1300% and I am closing more clients than I ever thought possible.”
Ready to maximize your marketing budget? Fill out the contact form or call us today for a complimentary consultation. We will listen to your story, work to define your business objectives, and recommend an approach to deliver maximum ROI for your firm.
7500 Flying Cloud Drive
Suite 625
Eden Prairie, MN 55344
10900 Stonelake Boulevard
Building 2, Suite 100
Austin, TX 78759
2005 Sheppard Ave E
Suite 402
Toronto, ON M2J 5B4
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