How to Feature Client Reviews on Your Law Firm’s Website to Win More Clients

law firm client reviews

Imagine you need a lawyer. One firm has dozens of detailed, glowing client reviews. Another has none. Which would you choose?

Hiring a lawyer is a major decision, and people want reassurance before they commit. That’s why client reviews aren’t just helpful—they’re essential. They build trust, demonstrate your firm’s success, and give potential clients the confidence to reach out.

In this blog, I’ll cover:

  • How law firms can use client reviews strategically to attract new clients.
  • Tips for building trust and presenting reviews effectively.
  • Ways to boost search engine rankings with user-generated content.

Let’s explore how client reviews can be a game-changer for your law firm.

Why Client Reviews Matter

Client reviews aren’t just nice to have — they’re essential. They build trust, boost your online visibility, and help potential clients feel confident choosing your firm.

A well-placed review can make all the difference. Studies show that 42% of consumers trust reviews as much as personal recommendations.

When a prospective client is deciding between two attorneys, one with multiple detailed, positive reviews, and one with none, the choice becomes much easier.

Seeing a glowing review like this one that our client Nielsen Miller Law LLC received shows your expertise and reassures potential clients that they’re in good hands.

Beyond trust-building, reviews are a powerful tool for SEO. They naturally include keywords like “personal injury lawyer” or “divorce attorney” — terms potential clients are already searching for. Every new review also signals to Google that your firm is active, engaged, and relevant.

How Reviews Improve SEO

  • They include real search terms. Clients naturally use keywords related to your practice.
  • Positive ratings increase clicks. Higher engagement tells search engines your site is valuable.
  • New reviews keep content fresh. Google rewards businesses with up-to-date, user-generated content.

Reviews also help your firm stand out. Showcasing testimonials that highlight strengths like strong communication, responsiveness, and case results positions you as the best choice.

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Where to Feature Client Reviews on Your Law Firm's Website

Client reviews are most effective when they’re prominently displayed in the right places on your website. Placing them strategically can build trust, guide prospective clients, and increase conversion rates. 

Let’s explore the best spots to feature these testimonials, starting with your homepage.

Your Homepage

Your homepage is often the first thing prospective clients see when visiting your site, making it the perfect place to highlight client reviews. Featuring testimonials here helps establish trust and sets a positive tone for the rest of the browsing experience.

One effective way to do this is by placing a standout review prominently in the hero section (the top section of your homepage). Pair it with a related image to make it more engaging and personal. 

For variety, consider using a rotating carousel to display multiple testimonials, showcasing different client experiences and success stories.

Incorporating reviews alongside key elements like your practice area highlights or call-to-action buttons creates a seamless browsing experience. Strategically placed reviews not only guide visitors but also encourage them to take the next step.

Your Practice Area Pages

Your practice area pages are where prospective clients come to learn about the specific services you offer. Adding client reviews to these pages makes them more relevant and persuasive by showing real-world outcomes tied directly to those services.

Match reviews directly to their corresponding practice areas to create a more engaging and user-friendly experience. When prospective clients encounter testimonials that reflect their own situation, it builds trust and makes them more likely to choose your firm.

Your Dedicated Testimonials Page

A dedicated testimonials page serves as a central hub for all your client reviews, making it easy for prospective clients to explore feedback and find the information most relevant to their needs. This page should be thoughtfully organized to maximize its impact and usability.

Categorize reviews by key factors such as case type or client experience to help visitors quickly locate testimonials that resonate with their situation. For example, a potential client looking for help dealing with a DUI can easily find reviews from others who faced similar legal challenges. 

Consider adding filters or search functionality to make the page more dynamic and user-friendly. With a clean layout and clear navigation, a dedicated testimonials page reinforces trust and provides tangible proof of your firm’s success.

Your Contact Page

When potential clients land on your contact page, they’re already considering reaching out. This is the moment to reinforce their decision with a client review that reassures them they’re making the right choice.

Placing one or two standout reviews near the contact form can make a big impact.

A review like, “Attorney Smith and the team were quick to respond and kept me updated every step of the way,” highlights your firm’s responsiveness and dedication to clients.

Attorney Michael Oykhman

“My website continues to dominate all the top website searches in my industry and my business has grown 10-fold as a result.”

Michael Oykhman

Oykhman Criminal Defence

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How to Showcase Reviews Effectively

Client reviews can influence whether someone reaches out to your firm — but how you present them matters just as much as the reviews themselves. A poorly placed or inauthentic-sounding testimonial won’t have the same impact as one that feels real, relevant, and strategically positioned.

Here’s how to make your reviews as persuasive and trustworthy as possible:

  • Use Visual Elements – Text alone might not grab attention. Adding star ratings, client headshots (with permission), or video testimonials makes reviews more engaging. A potential client seeing a satisfied former client speak about their case on video is far more convincing than just reading words on a page.
  • Highlight Key Phrases – Most people skim content, so make sure the best parts of your reviews stand out. Bold key phrases like “quick response times,” “fought for the best outcome,” or “kept me informed every step of the way.” If a review is long, pull out the strongest line and display it separately as a featured quote.
  • Avoid Fake-Sounding Reviews – Reviews that feel too polished or generic can backfire. Statements like “This law firm is the best! 10/10 service!” sound vague and impersonal, making them less credible. Clients can tell when a review is scripted, and overly perfect testimonials can raise suspicion. Encourage real, detailed feedback instead. A review that describes why a client sought legal help, how your firm assisted, and what stood out in their experience will have a much stronger impact.
  • Keep Reviews Updated – Fresh reviews show that your firm is actively helping clients. A practice with only outdated testimonials can seem inactive, even if that’s not the case. Regularly adding new client feedback—especially reviews related to recent case successes—keeps your testimonials page dynamic and relevant.

Thoughtfully curated reviews show potential clients the real impact of your work. When testimonials feel authentic, relevant, and strategically placed, they become a persuasive tool that builds confidence and drives new client inquiries.

How to Get More Client Reviews (Without Feeling Pushy)

A steady flow of client reviews boosts trust, helps your firm stand out online, and improves SEO. But let’s be real — getting clients to leave reviews isn’t always easy. People are busy, and even your happiest clients might forget unless the process is quick, natural, and well-timed.

Here’s how to make it easy for clients to share their experiences — and make sure their reviews work for your firm:

  • Ask at the Right Time – The best time to ask for a review is when your client is feeling great about your work. This could be right after a case wraps up, when they express their gratitude, or even when they send a referral your way. A personal request—whether it’s over email, a phone call, or in person—feels more genuine. A simple, “I’d really appreciate it if you shared your experience to help others looking for legal help” makes the request natural and approachable.
  • Make It Effortless – Even clients who want to leave a review might not follow through if it feels like a chore. Make it easy by providing a direct link to your Google, Yelp, or Avvo profile, along with a short explanation of how to leave a review. Tools like BirdEye and Podium can automate requests and send reminders. A quick follow-up email or text can also gently nudge them without being pushy.
  • Show Appreciation – A sincere “thank you” goes a long way. When someone takes the time to leave a review, acknowledge it. Send a thank-you email, highlight their testimonial on your website, or give them a shout-out on social media (with permission). While legal industry rules prevent offering incentives, making clients feel valued encourages more feedback.
  • Explain Why It Matters – Some clients don’t realize how much their review helps others. A simple reminder like, “Your review could help someone in the same situation feel more confident about reaching out for legal help,” gives them a reason to follow through. People like knowing they’re making a difference.
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How to Ask for Reviews the Right Way

Asking for reviews doesn’t need to feel awkward. The key is to make it personal, simple, and easy to complete.

Here’s a template that works well for email or text:

Subject: A Quick Favor –Share Your Experience

Hi [Client’s Name],

I just wanted to take a moment to say thank you for trusting us with your case. It was truly a pleasure helping you with [specific legal matter], and we appreciate the opportunity to work with you.

If you have a moment, would you mind sharing your experience? Your feedback not only helps us improve but also makes a big difference for others who might be looking for legal guidance. It only takes a minute, and you can leave a review here: [Direct Link to Review Platform].

Thank you again for choosing [Your Law Firm’s Name]. If you ever need anything in the future, don’t hesitate to reach out.

Best,

[Your Name]
[Your Position]
[Your Contact Information]

Wrapping It Up: Make Reviews Work for Your Firm

Whether it’s boosting your credibility, improving SEO, or helping potential clients feel confident in their decision, reviews do the heavy lifting in ways other marketing tactics can’t.

The key is to be strategic. Make sure reviews are easy to leave, well-placed on your website, and presented in a way that feels natural and authentic. Small tweaks — like adding a testimonial to your homepage or featuring client feedback near your contact form — can make a big impact.

If you’re ready to turn client feedback into a steady source of leads, JurisPage can help. We specialize in law firm marketing and know exactly how to make reviews work for you. Let’s build your online presence and bring in more clients together.

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