Ever wonder if your marketing is actually doing what it’s supposed to?
You’re not alone. A lot of law firms come to us asking the same thing — “We’re spending money on SEO or Google Ads, but how do we know if it’s really working?” It’s a fair question. At the end of the day, you don’t care about clicks, impressions, or fancy charts. You care about leads, clients, and seeing a clear return on what you’re investing.
That’s exactly where we focus. At JurisPage, proving ROI isn’t just a buzzword — it’s baked into how we run both SEO and PPC campaigns for law firms.
In this quick guide, I’ll show you:
Let’s break it down.
When someone searches for a lawyer on Google and finds your firm, that’s a win. But only if it leads to a real conversation.
A lot of agencies stop at traffic reports. We don’t. From day one, we track what actually matters: phone calls, form submissions, and real leads tied directly to your SEO.
This isn’t guesswork. If SEO brought in 47 phone calls last month, we know it — and so do you.
Let’s say your firm gets:
That’s roughly 5 new clients and $25,000 in revenue — all from people who found you through search.
If you’re spending $2,995/month on SEO, you’re looking at a return that’s hard to argue with.
The best part? SEO isn’t a one-time boost. When done right, it keeps working month after month without you paying for every click.
That’s how we prove ROI — by showing you exactly how your investment turns into real business, not just website visits.
PPC is all about control and speed. You’re paying to get in front of people actively searching for legal help, so you should know exactly what you’re getting in return.
At JurisPage, we don’t just show click numbers and call it a day. We track every call, every form submission, and tie that back to your ad spend. That way, you know how many real leads your budget is bringing in.
Here’s a typical month for a law firm running Google Ads:
Now, not every lead becomes a client, but for most firms, 20% to 40% of those will. So even at the low end:
72 (Calls and form submissions) × 0.20 (20% Conversion rate) = 14 clients
If each client is worth, say, $5,000, that’s:
14 × $5,000 = $70,000 in revenue
All from a $5,000 ad spend.
I’ll be real with you: Cost Per Lead (CPL) isn’t a fixed number. A family law lead might cost $70, while personal injury could be closer to $150+. It all depends on your practice area and how competitive your market is.
But no matter what, we make sure your ads are bringing in qualified leads at a cost that makes sense for your firm. And we show you the numbers to prove it.
That’s how we approach PPC ROI. Simple, transparent, and focused on what actually grows your business.
“My website continues to dominate all the top website searches in my industry and my business has grown 10-fold as a result.”
Oykhman Criminal Defence
Let’s be honest, a lot of law firms have no idea if their marketing is really paying off.
Maybe your current agency sends you reports filled with clicks, impressions, or “brand awareness.” Or maybe you’ve been running things on your own, hoping the phone keeps ringing. Either way, if you’re not seeing clear numbers tied to leads and clients, you’re flying blind.
That’s exactly what we help fix.
At JurisPage, we track everything that actually matters: phone calls, form submissions, and how those leads stack up against what you’re spending. Whether it’s SEO bringing in steady leads over time or PPC generating fast results, you’ll always know what you’re getting for your money.
Because marketing should feel like an investment, not a gamble.
If you’re unsure what your current marketing is really delivering — or if you just want a clearer picture — we’d be happy to walk you through it.
Ready to maximize your marketing budget? Fill out the contact form or call us today for a complimentary consultation. We will listen to your story, work to define your business objectives, and recommend an approach to deliver maximum ROI for your firm.
7500 Flying Cloud Drive
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Eden Prairie, MN 55344
10900 Stonelake Boulevard
Building 2, Suite 100
Austin, TX 78759
2005 Sheppard Ave E
Suite 402
Toronto, ON M2J 5B4
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