“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
We help employment law firms rank higher in search, connect with clients facing urgent workplace issues, and turn online visibility into consultations that matter.
When someone’s job, income, or reputation is on the line, they’re searching for help now. Whether it’s wrongful termination, harassment, unpaid wages, or a hostile work environment, people need a lawyer they can trust to fight for their rights.
But too many law firms invest in SEO that never leads to actual consultations. Lots of traffic, no new cases.
At JurisPage, we design SEO strategies that connect employment lawyers with the right people. People actively looking for legal help at work.
We focus on how employees and job seekers actually search for answers, creating content that aligns with real questions, optimized for local visibility. The result? Higher rankings, better local map placement, and more calls from people who are ready to take action.
People searching for an employment lawyer often face urgent and emotional situations: wrongful termination, discrimination, harassment, or unpaid wages. They’re looking for answers, and more importantly, a lawyer they can trust to fight for their rights.
That’s why your SEO strategy needs to align with how people actually search for help at work. Broad, generic tactics won’t cut it. You need to show up for the right queries, in the right locations, with content that speaks directly to workers navigating job loss, conflict, or retaliation.
At JurisPage, we help employment law firms rise to the top of local and national search results and turn high-intent traffic into qualified, ready-to-hire leads.
When someone’s looking for help with a wrongful termination or workplace dispute, they’re searching fast and they won’t wait for a slow, clunky website to catch up.
We make sure your website performs smoothly on every device and is easy for both Google and potential clients to navigate. That means faster load times, better mobile usability, and clean, crawlable site architecture that actually supports your visibility.
What we focus on under the hood:
Your content can only perform if your site does. Technical SEO is the foundation that makes everything else, from rankings to leads, actually work.
When someone’s job, income, or workplace safety is at risk, they’re looking for answers and a lawyer they can trust to stand up for them. Your content can’t just check SEO boxes. It needs to speak directly to what they’re going through, and why you’re the right firm to help.
We create content that helps potential clients feel informed and confident reaching out. Whether they’re searching about wrongful termination, unpaid wages, discrimination, or employment contracts, your site should offer real guidance.
Here’s the kind of content we focus on:
Every word is written to reflect your expertise, build trust, and encourage the right clients to reach out.
People looking for an employment lawyer usually need help right away, whether they’ve been wrongfully terminated, harassed at work, or denied fair pay. They’re searching on their phones, looking for someone local who can help them understand their rights and take action.
If your firm doesn’t show up in the local results, you’re likely out of the running.
We help you earn visibility in local search by focusing on what actually works:
Whether your practice is focused on a single city or spans multiple offices, we tailor your local SEO strategy to match how people actually search for legal help.
Climbing to the top of search results doesn’t happen by accident. Google rewards law firms that show real expertise and relevance, not just flashy tactics. We help employment law firms earn that visibility with smart, strategic SEO that builds long-term authority.
Here’s how we help you grow your organic presence:
Organic SEO pays off over time, helping your firm stay visible, trusted, and competitive no matter how the search landscape changes.
You shouldn’t have to guess what’s working. Our reports break down how your SEO strategy is performing, from where your traffic is coming from to which pages are bringing in the most potential clients.
What we track and share in your reports:
We also keep you ahead of changes in how people search, including updates to Google’s algorithm and the rise of AI-powered search. You’ll always know how your strategy is evolving, and what we’re doing to stay one step ahead.
Search habits are shifting fast. From AI-generated answers to new Google features, the way people look for employment lawyers is evolving. Tools like ChatGPT are changing how potential clients gather information, often before they ever land on a law firm’s website.
We monitor these trends closely to ensure your firm doesn’t fall behind, it stays ahead.
Here’s what we’re paying close attention to:
These aren’t hypotheticals. A December 2024 survey showed that 32% of U.S. adults used an AI tool like ChatGPT within the past week, with nearly 30% using it to search or gather legal-related info.
We make sure your SEO strategy adapts to how people actually search today, not how they did last year.
Marketing for employment law is about showing up at the exact moment someone needs help. Whether they’ve just been fired unfairly or are facing a hostile workplace, your future clients are searching with urgency and emotion. Their searches aren’t vague — they’re typing in specific questions like “fired while on leave” or “how to report workplace harassment.”
That’s why we build SEO strategies that meet people where they are: in moments of stress, frustration, or confusion. We help you show up clearly, credibly, and quickly, with content that speaks to real concerns and inspires action.
We don’t do cookie-cutter campaigns — we do law firm marketing that works. Employment law is a high-stakes, high-intent field, and we know how to position your firm as a trusted solution when it matters most.
Our team combines deep SEO expertise with real insight into how workers search for legal help. From creating content that answers specific questions to improving local visibility and building trust online, we help employment lawyers connect with clients who are ready to take the next step — and need an advocate they can count on.
We start with a deep dive into your site, your competition, and the specific employment issues your clients are searching for, like wrongful dismissal, workplace harassment, or unpaid wages. Then we craft a plan built around your service area and the real intent behind the searches that matter most.
From site speed to structure, we make sure your website runs smoothly, builds confidence instantly, and speaks directly to people looking for help with job-related legal issues. We optimize every page, visually and technically, so you show up in search and stand out once they land.
Whether someone’s facing wrongful termination, unpaid wages, or workplace harassment, our content is built around what they’re actually searching for. We craft service pages, FAQs, and blog posts that answer their questions, build trust in your firm, and drive more qualified leads from organic search.
Authority matters in employment law. We help grow your site’s credibility by earning high-quality backlinks from trusted legal sites, advocacy organizations, and industry publications. No spam, no shortcuts, just strategic outreach that makes Google take your firm seriously.
When someone’s dealing with a workplace issue, they’re often searching for help nearby. We make sure your Google Business Profile is fully optimized, your listings are accurate, and your firm is visible in the map pack. We also support a review strategy that builds trust and brings in high-intent local traffic.
We go beyond the basics of SEO reporting. You’ll get clear insights into what content is driving leads, how people are finding your site, and where there’s untapped opportunity. With every update, we show you what’s working and what we’re doing next to keep your employment law marketing moving forward.
When someone’s facing wrongful termination, unpaid wages, or workplace discrimination, they don’t wait, they search. We help your firm show up at the top of local results by optimizing your Google Business Profile and Local Services Ads. That way, the right clients find you fast—right when they need legal help the most.
“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
“My website continues to dominate all the top website searches in my industry and my business has grown 10-fold as a result.”
“What your team has done is incredible. My website traffic has increased over 1300% and I am closing more clients than I ever thought possible.”
Ready to maximize your marketing budget? Fill out the contact form or call us today for a complimentary consultation. We will listen to your story, work to define your business objectives, and recommend an approach to deliver maximum ROI for your firm.
7500 Flying Cloud Drive
Suite 625
Eden Prairie, MN 55344
10900 Stonelake Boulevard
Building 2, Suite 100
Austin, TX 78759
2005 Sheppard Ave E
Suite 402
Toronto, ON M2J 5B4
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