“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
We help family law practices show up first in search, build trust fast, and turn online visibility into meaningful consultations.
Family law is personal, emotional, and often urgent. Whether someone is searching for help with divorce, custody, or support, they need to find a lawyer they can trust, and fast. But too many firms invest in SEO that never brings in qualified leads or pays off in real consultations.
At JurisPage, we focus on what actually moves the needle.
We create SEO strategies tailored to the way people search for family law help. Our clients see higher visibility in local results, stronger map placement, and steady inquiries from people who are ready to talk.
Jennings Family Law is a great example. After working with our team, they now rank in the top local results for high-value family law searches in Calgary.
Family law clients are often navigating major life changes and need legal help they can trust. When they search for an attorney, they’re looking for someone local, responsive, and knowledgeable, and they usually reach out to the first few firms they feel good about.
That’s why your SEO strategy needs to match how your future clients think and search. Whether you focus on divorce, custody, support, or adoption, success comes from being visible for the right keywords, in the right locations, with content that builds confidence.
At JurisPage, we help family law firms show up at the top of local results and turn high-intent searches into qualified inquiries from people ready to take action.
If your site is slow, hard to navigate on mobile, or difficult for search engines to understand, it won’t rank. And when visitors looking for a family lawyer do find it, they’ll bounce fast.
We make sure your site is technically sound, fast, and easy to use on any device. That way, every page is set up to perform when someone searches for divorce, custody, or family law services in your area.
Here’s what we handle behind the scenes:
It’s not the flashiest part of SEO, but it’s essential. We make sure your site’s technical setup supports everything else, from rankings to conversions.
Family law clients are often in emotional, high-stakes situations. They need answers fast, but they also need to feel confident in who they’re hiring. That’s why your content has to do more than rank. It needs to reassure, inform, and guide.
We write content that reflects how people actually search for family law help and what makes them choose one firm over another. Whether they’re going through a divorce, navigating custody issues, or planning for the future, our content helps them feel seen and supported.
What we focus on:
Everything we create is designed to rank well and give prospective clients the confidence to reach out.
Most people don’t plan ahead for a divorce, custody issue, or family emergency. They start searching for a lawyer the moment something changes, often on their phone, and often expecting answers fast. If your firm doesn’t show up in the local map results, you’re likely not part of the conversation.
We help you earn that visibility by focusing on what actually moves the needle in local SEO:
Whether you serve one community or multiple offices, we tailor your local strategy to how people search, and how your firm operates in the real world.
Strong rankings don’t happen by accident. Google favors websites with authority, clarity, and consistent value. We help your firm earn that trust over time so when people search for family law help, your firm shows up first.
Our organic SEO strategy includes:
Organic SEO is about long-term growth. We help you earn it with smart strategy and a focus on what matters to your ideal clients.
We believe SEO should come with answers. Our reporting shows what’s driving traffic, where your leads are coming from, and how your site performance is improving over time, so you’re never left guessing.
What you’ll see in your reports:
We also stay on top of major changes to search algorithms and AI-driven features, so your strategy keeps performing as Google evolves. You’ll always know what we’re tracking, why it matters, and how we’re keeping your SEO ahead of the curve.
Search is evolving fast, especially with the rise of AI tools and new search formats. Google is rolling out AI-generated answers and experimenting with how results appear. Meanwhile, more people are using tools like ChatGPT to get information before they even reach Google. We make sure your firm stays visible as those habits change.
Here’s what we keep a close eye on:
And the change is already happening. A December 2024 study found that 32% of U.S. adults used a tool like ChatGPT in the past week, with nearly 30% using it for search or research.
We keep your SEO strategy aligned with how people are actually looking for legal help today not how they searched a year ago.
SEO for family law isn’t like marketing for other practice areas. Clients are often going through emotional, high-stress situations. They search with specific concerns — custody, divorce, separation — and they’re looking for someone they can trust right away.
That’s why our strategies are designed to meet people where they are. We focus on how family law clients search, what makes them feel supported, and how to make sure your firm appears when it matters most.
We only work with law firms, and we’ve helped dozens of family law practices improve their visibility and bring in consistent leads. Our team includes SEOs and writers who understand the nuance of legal marketing and what your clients need to see to take the next step.
From local rankings to content that builds trust, we help family law firms grow by connecting them with the people who are actively looking for help right now.
We start with a deep look at your site, content, listings, and competitors. Then we build a strategy tailored to your location, your service areas, and how your ideal clients actually search for help.
From site speed to structure, we make sure your site runs smoothly, looks great on mobile, and sends the right signals to Google and your potential clients to help you get found.
We write pages that speak to real client needs: divorce, custody, support, and more. Our content helps you show up for the right searches and gives visitors a reason to contact you.
In family law, credibility matters. We help boost your online presence by earning backlinks from trusted legal directories, news sources, and relevant sites. These links strengthen your domain authority and help your firm rank higher in competitive local searches without spam or shortcuts.
Your Google Business Profile matters in family law. We help you show up in local results by optimizing your listing, building accurate citations, and supporting a strong review strategy.
Our reports don’t just highlight rankings. We give you clear insights into traffic, lead sources, and keyword trends so you’ll know what’s bringing in potential clients and what needs attention. Every update helps us refine your strategy and keep results moving forward.
We’ll manage your Google Business Profile and Local Services Ads to make sure your firm shows up where it matters most. That’s at the top of local search results, when people are ready to take the next step in a family law matter.
“From day one, the JurisPage team have been a vital part of our firm’s growth and continued success.”
“My website continues to dominate all the top website searches in my industry and my business has grown 10-fold as a result.”
“What your team has done is incredible. My website traffic has increased over 1300% and I am closing more clients than I ever thought possible.”
Ready to maximize your marketing budget? Fill out the contact form or call us today for a complimentary consultation. We will listen to your story, work to define your business objectives, and recommend an approach to deliver maximum ROI for your firm.
7500 Flying Cloud Drive
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Eden Prairie, MN 55344
10900 Stonelake Boulevard
Building 2, Suite 100
Austin, TX 78759
2005 Sheppard Ave E
Suite 402
Toronto, ON M2J 5B4
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